Media Training

Media training involves preparing key personnel to handle several different types of interviews and other media inquiries in order to ensure a positive and consistent company message. It involves developing exactly what message a company wants to impart, identifying who is the best person(s) to deliver it, and becoming comfortable in myriad interviews, including on camera, facing a crowded press conference and telephone interviews.

Melwood Global thoroughly prepares its clients before having them sit for media interviews. The Melwood team conducts personalized sessions at the client's office utilizing video recording equipment for aggressive mock interviews to fully prepare clients to concisely articulate main messages, neutralize negative questions and avoid common pitfalls in interview scenarios. Every client is then given a comprehensive media training handbook that addresses everything covered during these sessions, allowing the client to brush up on technique prior to an interview.