Media Relations

Media relations involves increasing a company's presence in the press through a "free media" campaign, and generally focuses on getting a representative of the company on television or radio, or in the newspaper or on a well-read internet site. Melwood Global works closely with its clients to identify the most appropriate media outlets with which to impart its message. Melwood Global also assists in introducing its clients to key media personnel.

As former newspaper reporters, the Melwood Global staff possesses an "insider's knowledge" of the media and have a keen understanding of what is newsworthy. Melwood continually cultivates relationships with key media members and stays abreast of the news that affects clients. When pitching a story, Melwood identifies and contacts appropriate journalists and producers and presents them with all of the elements that will make for a great story.