Crisis communications involves developing comprehensive plans and training key personnel how to handle public information and media inquiries during a crisis. Companies will never know when a crisis is going to hit, and it is imperative to have an effective system in place to control what information goes out and, just as important, what information does not go out, to the media.
Melwood Global works closely with its clients to ensure an airtight crisis communication plan is in place. Our experienced team is available 24/7 to handle any crisis situation that may arise. We work with the client to assess potentially damaging situations, establish the facts and develop a strategy that will help minimize negative publicity, and then develop concise messaging that effectively addresses the situation.