Community relations involves linking a company with the community or region in which it does business. There are many examples of companies assisting community programs financially, or providing volunteers and expertise for community events. This helps the company feel more strongly connected to its community.
Melwood Global works closely with its clients to determine the needs of both the client and the community. Melwood identifies community organizations and programs with the greatest needs that best align with the client's values and strengths. Melwood helps clients develop ways to support such organizations and to publicize these efforts in order to enhance the client's image as a "good neighbor" and to help build awareness for the community organization.