The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

For Sam, Timing Was Everything

Written by: mnesin | Tuesday, February 18, 2014 - 8:21pm | Blog
Sometimes on the sports field, timing is everything – sinking a shot just before the buzzer, choosing just when to step off second base to steal third or releasing a touchdown pass in time to avoid interceptions. But, for some athletes, fretting over timing off the field is just as crucial.

Bias or Not, Media is Media

Written by: jboit | Tuesday, February 18, 2014 - 7:55pm | Blog
Jon Stewart is a left-leaning comedian. Nancy Pelosi is a Democrat. The two should play nice when the microphones are turned on, right? No way, as evidenced by the skewering delivered yesterday by Stewart when Pelosi was a Daily Show guest. It was downright uncomfortable.

Walking Back a Christie Endorsement

Written by: cgotsis | Tuesday, February 18, 2014 - 12:00am | Blog
The Star Ledger, the largest newspaper in New Jersey, made the unusual decision of walking back its endorsement of Gov. Chris Christie just two months after the election. In an editorial, the paper’s Editorial Page Editor Tom Moran wrote the Star Ledger “blew this one … We didn’t know his crew was crazy enough to put people’s live as risk in Fort Lee as a means to pressure the mayor.”

Miller’s defense of NBC extraordinary given past media coverage

Written by: jtapper | Tuesday, February 18, 2014 - 12:00am | Blog
American skier Bode Miller isn’t a stranger to controversy or bad press. Criticism had been heaped on the 36-year-old Olympian countless times over the last several Winter Olympics.

Re-imagining Women’s Photo Stock

Written by: dguarino | Tuesday, February 18, 2014 - 12:00am | Blog

Pick your cliché – Image is everything; A picture tells a thousand words. In the media, many of those are stock images and, for too long, they’ve been telling a limiting story about women and the results are irking some powerful women into action.