The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

Amazon.com reviews for sexist BIC pens

Of BICs and Bucs

Written by: amiller | Thursday, August 27, 2015 - 12:04pm | Blog

Several advertising failures attempting to target women have been lambasted on social media and in the news this month, providing an opening to highlight the difference between communications channels, opportunities and messages.  

A Meme is Worth A Thousand Words

Written by: MaryCate | Tuesday, August 25, 2015 - 3:00pm | Blog

One of the great truths about communicating in the digital age is that your space is limited (consider the famous 140 characters of Twitter) and your audience is accustomed to instant gratification.

The 2016 Presidential Campaign: Politics or Reality TV?

Written by: amiller | Thursday, August 20, 2015 - 1:55pm | Blog

The political primary season is shaping up to be a campaign unlike any other. In the media, we are seeing a strange blend of politics and reality television. This new twist on campaigns is attracting its own media coverage—and shaping the communications strategies of candidates. 

Miles to Go in Interview Prep

Written by: jtapper | Wednesday, August 12, 2015 - 12:50pm | Blog

The New York Times offered an interesting and insightful lesson in Interview Prep 101 on Monday as it

Music as a Campaign Messenger

Written by: dguarino | Monday, August 3, 2015 - 5:24pm | Blog

This week, I took a call from a Boston Globe reporter wanting to write about one of my favorite topics in political campaigns – powerful intro music at rallies and other big events.

A political cartoon of Olmypic Rings overlaid on 5 drains into which water is flowing. A suited man with a suitcase labeled "Boston 2014" tells another, "It's a legacy of sorts."

The Buck Stops Here: Timeless Calls for Transparency

Written by: Stephen Eisele | Thursday, July 30, 2015 - 1:17pm | Blog

“Increased calls for transparency…” “Heeding calls for transparency…”

“In Defense” of Looking Back at Life

Written by: jtapper | Friday, July 24, 2015 - 10:42am | Blog

It was the close-up photo of Richard Nixon which initially caught my attention.

A terrible tasting donut

Written by: Brittany | Wednesday, July 22, 2015 - 1:48pm | Blog

We’ve seen this highlight reel before: Young celebrities get tangled up in something they shouldn’t and suddenly it’s viral news. As it has a thousand times before, the crisis continues longer than it should, and all because of clumsy communications.

The Biggest Hashtag Blunders of 2015…So Far

Written by: mnesin | Thursday, July 16, 2015 - 12:53pm | Blog

Amazon Prime Day became the latest hashtag campaign to crash and burn at the hands of a bunch of

WestJet’s Winning Communications Formula

Written by: jboit | Monday, July 13, 2015 - 4:34pm | Blog

Canada-based airline WestJet has received five bomb threats in this past month. You might think that would be disastrous for an aviation company.

And in this case you’d be wrong.

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