The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

This Week in PR Nightmares...

Written by: Stacey | Tuesday, March 7, 2017 - 10:42am | Blog

Strategic communication professionals prepare endlessly for crises and hope we never need to set those plans in motion. Not all crisis communications professionals are so lucky.

The Importance of Government Communications in the Developing World

Written by: Anamika | Tuesday, February 28, 2017 - 1:03pm | Blog

The first few weeks of the Trump Administration has made one thing very clear -- the relationship between the White House and the Fourth Estate has been contentious, to say the least. The daily press briefings provided by Sean Spicer have been a spectacle.

What NOT to Do at a Press Conference: The Top 5 PR Failings of Donald Trump’s Feb. 16th Press Conference

Written by: Kelleigh | Friday, February 17, 2017 - 1:11pm | Blog

At this point, it’s easy to predict what Donald Trump’s messaging points are—he’s been saying the same things since his announcement for candidacy back in 2015.


Perception is Reality: Why body language matters when speaking to the media, public

Written by: Sophie | Friday, February 10, 2017 - 8:11am | Blog

Even before the advent of language, humans were still able to communicate. Those primal forms of communication are still very much at play today, even with our new and improved verbal capabilities.

Social Media Resolutions for 2017

Written by: Alex | Thursday, January 26, 2017 - 12:31pm | Blog

Two decades ago, people looked you up in the Yellow Pages. One decade ago, they looked up your website. Now, increasingly, they look at your Facebook and Twitter accounts. 

The root canal the electorate needed

Written by: Jessica | Wednesday, January 25, 2017 - 2:01pm | Blog

In her book “My Life on the Road”, Gloria Steinem recalls something her mother once said, “Democracy is just something you must do every day, like brushing your teeth.”

Bad Predictions

Written by: jtapper | Tuesday, January 17, 2017 - 1:54pm | Blog

Charles Duell, the Commissioner of the US Patent Office at the end of the 19th century, has long been credited with what is held as one of the

Experiential PR - The New Frontier

Written by: Megan | Friday, January 6, 2017 - 2:46pm | Blog

How can communications professionals integrate experiential elements to deliver client stories in innovative ways?

Fake News in 2016

Written by: Brittany | Wednesday, December 7, 2016 - 11:31am | Blog

Only days after the 2016 election, The New York Times ran an Op-Ed from columnist N

Message Delivered

Written by: Brittany | Monday, November 14, 2016 - 9:05am | Blog

Trump’s presidential win is certainly the political upset of our American history. Now the navel gazing begins of why and how.