The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

Stopping modern day yellow journalism

Written by: Jessica | Monday, August 7, 2017 - 12:39pm | Blog

 At a time when facts and mutual respect are needed more than ever, some political donors are drafting a blueprint to expand echo chambers.

Facebook changes target clickbait, frustrates social media specialists

Written by: Sophie | Monday, July 17, 2017 - 9:27am | Blog

Facebook has officially joined the fray to fight against fake news and has recently announced changes to the social media platform.

Is The White House Hurting PR? The Jury is Still Out.

Written by: Stacey | Monday, June 26, 2017 - 2:01pm | Blog

The White House communications staff is arguably the most visible set of communications professionals in the country. And, according to a recent study, they could be damaging the industry.

The Element of Surprise as a PR Tactic

Written by: Kelleigh | Friday, June 2, 2017 - 12:07pm | Blog

Planning a surprise is difficult. Take, for example, a recent surprise party I planned for a friend turning 30—there was an added layer of secrecy to our conversations, as we tried to cover our tracks and avoid any suspicions.

The power of prescience

Written by: Jessica | Monday, May 22, 2017 - 9:58am | Blog

Anyone who spent their formative years in a post-MySpace world has received countless warnings to be mindful of what they post on social media.

Nixon: I am not a crook.

I am Not a Crook: How to Message Tough Situations

Written by: Cady | Tuesday, May 2, 2017 - 9:31am | Blog

“I am not a crook,” Richard Nixon said in relation to the Watergate scandal in 1973. It was a short, declarative sentence – perfect for a sound byte.

International communications – firsthand experiences adjusting business practices/communications for different cultures

Written by: Sophie | Friday, April 14, 2017 - 2:16pm | Blog

A number of years ago, a communications presentation by Intel made the rounds, inviting some criticism for seeming out-of-touch by offering advice for how American staff at Intel might interact with some of their Israeli counterparts.

A Farewell to Verbosity

Written by: Jessica | Friday, March 31, 2017 - 12:48pm | Blog
During my broadcast career, I had the pleasure of working alongside some of the best in the business. Of all the career advice I was given, the tip that stuck with me most was simple: Read Ernest Hemingway.

Integrating Into the World of Digital PR

Written by: Megan | Monday, March 27, 2017 - 11:49am | Blog

The field of public relations is constantly evolving – whether it be through content, strategies and tactics, or even channels through which we, as storytellers, are able to convey our messages.

Blogging for Natural Search

Written by: Dave | Monday, March 13, 2017 - 1:32pm | Blog

Melwood Global created a website that’s been pinned to the top of Google’s natural (or organic) search listings approximately forever.

Perennially, you might say.

Long time.