The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

The Element of Surprise as a PR Tactic

Written by: Cady | Friday, June 2, 2017 - 12:07pm | Blog

Planning a surprise is difficult. Take, for example, a recent surprise party I planned for a friend turning 30—there was an added layer of secrecy to our conversations, as we tried to cover our tracks and avoid any suspicions.

The power of prescience

Written by: Jessica | Monday, May 22, 2017 - 9:58am | Blog

Anyone who spent their formative years in a post-MySpace world has received countless warnings to be mindful of what they post on social media.

Nixon: I am not a crook.

I am Not a Crook: How to Message Tough Situations

Written by: Cady | Tuesday, May 2, 2017 - 9:31am | Blog

“I am not a crook,” Richard Nixon said in relation to the Watergate scandal in 1973. It was a short, declarative sentence – perfect for a sound byte.

International communications – firsthand experiences adjusting business practices/communications for different cultures

Written by: Sophie | Friday, April 14, 2017 - 2:16pm | Blog

A number of years ago, a communications presentation by Intel made the rounds, inviting some criticism for seeming out-of-touch by offering advice for how American staff at Intel might interact with some of their Israeli counterparts.

A Farewell to Verbosity

Written by: Jessica | Friday, March 31, 2017 - 12:48pm | Blog
During my broadcast career, I had the pleasure of working alongside some of the best in the business. Of all the career advice I was given, the tip that stuck with me most was simple: Read Ernest Hemingway.

Integrating Into the World of Digital PR

Written by: Megan | Monday, March 27, 2017 - 11:49am | Blog

The field of public relations is constantly evolving – whether it be through content, strategies and tactics, or even channels through which we, as storytellers, are able to convey our messages.

Blogging for Natural Search

Written by: Dave | Monday, March 13, 2017 - 1:32pm | Blog

Melwood Global created a website that’s been pinned to the top of Google’s natural (or organic) search listings approximately forever.

Perennially, you might say.

Long time.

This Week in PR Nightmares...

Written by: Stacey | Tuesday, March 7, 2017 - 10:42am | Blog

Strategic communication professionals prepare endlessly for crises and hope we never need to set those plans in motion. Not all crisis communications professionals are so lucky.

The Importance of Government Communications in the Developing World

Written by: Anamika | Tuesday, February 28, 2017 - 1:03pm | Blog

The first few weeks of the Trump Administration has made one thing very clear -- the relationship between the White House and the Fourth Estate has been contentious, to say the least. The daily press briefings provided by Sean Spicer have been a spectacle.

What NOT to Do at a Press Conference: The Top 5 PR Failings of Donald Trump’s Feb. 16th Press Conference

Written by: Kelleigh | Friday, February 17, 2017 - 1:11pm | Blog

At this point, it’s easy to predict what Donald Trump’s messaging points are—he’s been saying the same things since his announcement for candidacy back in 2015.