The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

International communications – firsthand experiences adjusting business practices/communications for different cultures

Written by: Sophie | Friday, April 14, 2017 - 2:16pm | Blog

International communications

A Farewell to Verbosity

Written by: Jessica | Friday, March 31, 2017 - 12:48pm | Blog
During my broadcast career, I had the pleasure of working alongside some of the best in the business. Of all the career advice I was given, the tip that stuck with me most was simple: Read Ernest Hemingway.

Integrating Into the World of Digital PR

Written by: Megan | Monday, March 27, 2017 - 11:49am | Blog

The field of public relations is constantly evolving – whether it be through content, strategies and tactics, or even channels through which we, as storytellers, are able to convey our messages.

Blogging for Natural Search

Written by: Dave | Monday, March 13, 2017 - 1:32pm | Blog

Melwood Global created a website that’s been pinned to the top of Google’s natural (or organic) search listings approximately forever.

Perennially, you might say.

Long time.

This Week in PR Nightmares...

Written by: Stacey | Tuesday, March 7, 2017 - 10:42am | Blog

Strategic communication professionals prepare endlessly for crises and hope we never need to set those plans in motion. Not all crisis communications professionals are so lucky.

The Importance of Government Communications in the Developing World

Written by: Anamika | Tuesday, February 28, 2017 - 1:03pm | Blog

The first few weeks of the Trump Administration has made one thing very clear -- the relationship between the White House and the Fourth Estate has been contentious, to say the least. The daily press briefings provided by Sean Spicer have been a spectacle.

What NOT to Do at a Press Conference: The Top 5 PR Failings of Donald Trump’s Feb. 16th Press Conference

Written by: Kelleigh | Friday, February 17, 2017 - 1:11pm | Blog

At this point, it’s easy to predict what Donald Trump’s messaging points are—he’s been saying the same things since his announcement for candidacy back in 2015.


Perception is Reality: Why body language matters when speaking to the media, public

Written by: Sophie | Friday, February 10, 2017 - 8:11am | Blog

Even before the advent of language, humans were still able to communicate. Those primal forms of communication are still very much at play today, even with our new and improved verbal capabilities.

Social Media Resolutions for 2017

Written by: Alex | Thursday, January 26, 2017 - 12:31pm | Blog

Two decades ago, people looked you up in the Yellow Pages. One decade ago, they looked up your website. Now, increasingly, they look at your Facebook and Twitter accounts. 

The root canal the electorate needed

Written by: Jessica | Wednesday, January 25, 2017 - 2:01pm | Blog

In her book “My Life on the Road”, Gloria Steinem recalls something her mother once said, “Democracy is just something you must do every day, like brushing your teeth.”