The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

Observations of an e-mail marketing junkie

Written by: Jessica | Friday, October 20, 2017 - 9:59am | Blog

I look at each e-mail received as an opportunity for me to learn from professionals who are also navigating this ever-changing space. As a communications professional, I've written and designed hundreds of e-mail campaigns. I continue to grow as a designer by learning from my mistakes and the mistakes of others.

Post Truths

Written by: jtapper | Tuesday, October 3, 2017 - 10:11am | Blog

After reading through another story about Sunday’s horrific terrorist attack in Las Vegas, I scrolled to the bottom of the article where bostonglobe.com – my general outlet of choice – lists related articles.  As a former journalist and still certified news junkie, I wanted more, regardless of how awful and depressing the news was. What I found first instead was a headline that read, “How to use cheddar for every occasion.” 

From the Toolkit: Making Communications Less an Art, More a Science

Written by: Sophie | Friday, September 29, 2017 - 1:57pm | Blog

We’re pulling a Taylor Swift and making some things clear about our reputation - this post is here to snap back at those who would say that strategic communications is all art, and no science. In fact, developing communications strategy is steeped in theory, hypothesis, and method.

PR in the Fake News Era

Written by: Max | Wednesday, September 20, 2017 - 11:29am | Blog

It seems like fake news is everywhere you look and it runs the gamut from hurricane shark to websites full of blatant lies and clickbait. It’s no surprise that people are getting a bit wary about where their news comes from. What may be a surprise, though, is how wary journalists are becoming.

The Importance of Good Judgment in PR

Written by: Dave | Thursday, August 31, 2017 - 9:55am | Blog

Arguably, nothing is more important to conducting effective PR than good judgment.

Charlottesville: Addressing the crisis in social media

Written by: Kelleigh | Friday, August 18, 2017 - 12:00am | Blog

When choosing a topic of discussion for this week, it’s hard to stray away from the narrative that has dominated our news reels all week: Charlottesville.

Mining hidden news gems in Small Town USA

Written by: Dave | Friday, August 11, 2017 - 10:52am | Blog

One of the things I absolutely adore about being on the road (other than force-feeding my children a diet of great rock music) is picking up the local newspaper wherever we stop. There’s typically a great nugget of local news to draw me in, no matter how little resonance it has in my life.

Stopping modern day yellow journalism

Written by: Jessica | Monday, August 7, 2017 - 12:39pm | Blog

 At a time when facts and mutual respect are needed more than ever, some political donors are drafting a blueprint to expand echo chambers.

Facebook changes target clickbait, frustrates social media specialists

Written by: Sophie | Monday, July 17, 2017 - 9:27am | Blog

Facebook has officially joined the fray to fight against fake news and has recently announced changes to the social media platform.

Is The White House Hurting PR? The Jury is Still Out.

Written by: Stacey | Monday, June 26, 2017 - 2:01pm | Blog

The White House communications staff is arguably the most visible set of communications professionals in the country. And, according to a recent study, they could be damaging the industry.

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