The “30” Blog

Melwood Global is a strategic communications firm founded, owned and staffed primarily by former journalists and anthropologists. In old school journalism, the number 30 was used to denote the end of a story. This blog is the final word on issues in strategic communications, journalism and public relations.

Strategic Communications Toolkit: The Importance of SEO

Written by: Max | Monday, December 4, 2017 - 11:23am | Blog


Just because you can doesn’t mean you should

Written by: Jessica | Wednesday, November 8, 2017 - 2:43pm | Blog

Last night, Twitter rolled out 280 characters for all users, doubling their previous 140-character limit.

Professionalism is in the Copy Edits

Written by: Kelleigh | Monday, November 6, 2017 - 11:00am | Blog

A recent oversight in a small Kansas newspaper reopened a common discussion this week. What was meant to be an innocent story about students getting job experience turned into an NSFW headline, all because they forgot a dash. And the Internet went crazy.

Don’t Want to be an American Idiot

Written by: Dave | Friday, October 27, 2017 - 12:42pm | Blog

It’s easy to bash the media these days and, for sure, they give a lot of reasons for many to do so.

Observations of an e-mail marketing junkie

Written by: Jessica | Friday, October 20, 2017 - 9:59am | Blog

I look at each e-mail received as an opportunity for me to learn from professionals who are also navigating this ever-changing space. As a communications professional, I've written and designed hundreds of e-mail campaigns. I continue to grow as a designer by learning from my mistakes and the mistakes of others.

Post Truths

Written by: jtapper | Tuesday, October 3, 2017 - 10:11am | Blog

After reading through another story about Sunday’s horrific terrorist attack in Las Vegas, I scrolled to the bottom of the article where – my general outlet of choice – lists related articles.  As a former journalist and still certified news junkie, I wanted more, regardless of how awful and depressing the news was. What I found first instead was a headline that read, “How to use cheddar for every occasion.” 

From the Toolkit: Making Communications Less an Art, More a Science

Written by: Sophie | Friday, September 29, 2017 - 1:57pm | Blog

We’re pulling a Taylor Swift and making some things clear about our reputation - this post is here to snap back at those who would say that strategic communications is all art, and no science. In fact, developing communications strategy is steeped in theory, hypothesis, and method.

PR in the Fake News Era

Written by: Max | Wednesday, September 20, 2017 - 11:29am | Blog

It seems like fake news is everywhere you look and it runs the gamut from hurricane shark to websites full of blatant lies and clickbait. It’s no surprise that people are getting a bit wary about where their news comes from. What may be a surprise, though, is how wary journalists are becoming.

The Importance of Good Judgment in PR

Written by: Dave | Thursday, August 31, 2017 - 9:55am | Blog

Arguably, nothing is more important to conducting effective PR than good judgment.

Charlottesville: Addressing the crisis in social media

Written by: Kelleigh | Friday, August 18, 2017 - 12:00am | Blog

When choosing a topic of discussion for this week, it’s hard to stray away from the narrative that has dominated our news reels all week: Charlottesville.