“Take Out the Trash Day” is Public Relations 101. It often goes by other names (“Friday News Dump” is among the more popular), but they all aim to do the same thing – bury bad news when no one is paying attention. The Wednesday before Thanksgiving? Perfect.
Melwood Global is a full-service international strategic communications firm
Melwood Global is the only strategic communications firm in Boston and Washington, D.C. owned and staffed entirely by former working journalists. Why is that? Because while many say they know the media, those who have spent time on the front lines as a working journalist living the immediacy of deadlines, the crush of information, the speed at which reputations are won and lost is best to advise organizations facing their toughest challenges. Combined with our unmatched post-newsroom experience in government, large PR firms, international NGOs, political campaigns and beyond, Melwood Global brings its clients the right mix of experience, vision and innovation needed to best navigate the complex modern communications world.